"One of the curious things about SEO optimization is that it works by altering webpages so that they market themselves: that is, instead of creating ads external to the thing advertised, you re-shape the thing itself so that it’s easier to find and more interesting and attractive to link-clickers. And if we can do it with webpages, why not with, say, books? Why shouldn’t books undergo whatever ongoing tweaking they need to be as successful as possible?"

(via LISNews)

Question: What is the fundamental difference between e-commerce catalog websites such as - HomeDepot, Sears, Amazon, Target, and Walmart and online library catalogs using Horizon, SirsiDynix, Evergreen or III?

Answer: Librarians don’t create HomeDepot, Sears, Amazon, Target, and Walmart catalogs (but they should).