Mar
27
Will Kindle's Free Samples Change the Structures of Plots? - The Atlantic
“One of the curious things about SEO optimization is that it works by altering webpages so that they market themselves: that is, instead of creating ads external to the thing advertised, you re-shape the thing itself so that it’s easier to find and more interesting and attractive to link-clickers. And if we can do it with webpages, why not with, say, books? Why shouldn’t books undergo whatever ongoing tweaking they need to be as successful as possible?”
(via LISNews)