"Why all the fuss over tweets? Twitter hosts valuable, communal conversation in real-time. And Twitter trends become more powerful the more users contribute to the dialogue. Finally, Twitter allows the chatter of millions to be parsed into channels (hashtags) of real-time conversation that covers widely varying topics. Jokes, rumors, political movements, pop culture fanaticisms, the collective screaming of teenagers — they all bubble to the surface and shift and change like an oil slick, much like a collective human consciousness."