A trio of students from the Miami Ad School—Max Pilwat, Keri Tan and Ferdi Rodriguez—have came up with an innovative concept that allows people to read the first ten pages of popular books while riding the subway.
Using near field communications (NFC) technology, commuters select the desired book from a list of popular titles and read its first ten pages—upon finishing, the reader will be informed of the closest library location from which they can pick up and read the rest of the book.
This is a simple but ingenious idea that can be adopted and adapted to encourage reading in the 21st century, when new technology is changing the way we consume books.
This made me squeal in a really unattractive way at my desk.
"See Book, Read Book. For the past several weeks that’s been the mantra at OverDrive. It’s a vision of simplicity—an idea that drove us to develop easier ways to get more readers in front of the books they love to read and want to buy. Later this year, we’ll be delivering two new services that will extend publisher catalogs to more readers on a wide range of devices: OverDrive Read and streaming audiobooks."
"Several companies have been specializing in the downloadable content of audio books that fit easily on any mobile device that music is stored on. One such company, Audiobook.com, is setting up an all-you-can stream option starting Wednesday for a flat fee of $25 per month.
… Audiobooks.com’s major competitor Audible, which is integrated into iTunes, has similar monthly plans, but you are limited to a set number of books — one title for $15 a month, two titles for $23 a month.”
"There’s a strange quirk in Verizon’s text messaging system. When entering a recipient, if their phone number doesn’t pop up with their name and you send it anyway, it may go to someone else. That someone else is often Leila.
Meet Leila Sales. She writes novels for young adults under Simon Schuster, and since the spring of 2007 she has received thousands of text messages from strangers which were intended for other Leilas. Why does this happen? Because Verizon made her email@example.com. She didn’t ask to be, it just sort of magically happened. Whenever somebody tries to write to their friend Leila they type in her first name, and if auto-fill doesn’t kick in to link up the contact, that message goes to Leila Sales. She averages about five of these texts every day. Like any creative person would do, she’s started a blog highlighting her favorites and providing some commentary. It’s a hilarious world of sex, drugs, affairs, and teenage drama. And they come in all sorts of flavors.”
"This might not sound so extraordinary, but I didn’t just read a book in print, on an e-reader or even on a mobile phone. Instead, I read a book on dozens of devices.
I was not trying to set a Guinness world record or paying off on an obscure bet. I wanted to answer a question I often hear: which e-reader or tablet is the best for reading books?
So I set out to try them all, reading a chapter on each: the Amazon Kindle, the first- and second-generation Apple iPads, the Barnes & Noble Nook, an iPhone, a Windows Phone, a Google Android phone, a Google Android tablet and a laptop computer. To be fair, I also read a chapter in that old-fashioned form — a crumply old print paperback.”